Young Lions MX 2018
Creation: Christopher Chefel
and Majo Torres
Art Director: Christopher Chefel
Copywriter: Majo Torres
Film: Telcel Christmas
and New Year
Agency: Ogilvy México
Client: Amigo Kit
and Alejandro Cifuentes
Creative Director: Alejandro Beltran
Art Direction: Christopher Chefel
Copywriter: Alejandro Cifuentes
In a partnership with the
biggest retail stores of Brazil,
we included messages in the
tax receipts to encourage
the customers to sell their
old products since that they
have bought a new one.
Examples of Messages:
Have you bought new shoes?
Make money with your old one.
Have you bought a new notebook?
Agency: Agência We
Copywriter: Brian Fidelis
Media: Tax Receipts
About the Perfume
ck one SugarLoaf is a refreshing
fragrance which has a tropical scent
and wasreleased to match the
About the Design
The visual identity of this perfume
was based on the famous silhouette
of the SugarLoaf and on tropical
colors that represent the sun, the forest
and the ocean.
Agency: Agência WE
Project Type: Packaging Design
and Print Advertising
Client: Calvin Klein
Product: Perfume Bottle
Creative Director: Fred Sartorelo
Designer: Christopher Chefel
3D illustrator: Christopher Chefel
Media: Print (Magazine)
This project was featured on the
• Packaging of the World
Film: Telcel Aprende
Client: Yázigi English School
Product: Intensive English Course
Creative Director: Guy Costa
2D illustrator: Danilo Beyruth
Media: Magazine & Newspaper
From the creation of the new brand
name HUMMM… to the development
of the visual identity, this rebrand had
the main objective of showing how much
tasty is this Homemade Jam.
Project Type: Rebrand
and Packaging Design
Product: Homemade Jams
Creative Direction: Fred Sartorelo
and Christopher Chefel
Special thanks to my friend
and designer Cristiano Gonçalo
• The Dieline
• Designinspiration Net
To celebrate the Valentine's Day,
the Calvin Klein of Brazil has been
stimulating new relationships
through a Facebook APP that
changes the Poke button to the
Provoke button. Allowing single
people to invite others to date
using pick-up lines that could
make it a funny or serious
Exemples of pick-up lines:
- I bought a bottle of wine.
Do you prefer drink it
at my house or at yours?
- What do you think about change
your Facebook status to:
In a hot relation with me?
- Can you add me to your night?
Client: Calvin Klein Jeans
and Ricardo Sarno
Copywriter: Pedro Lazera
Media: Facebook APP
Thinking in spice up the couples'
relationship to the Valentine's Day.
A deck of cards with sexy illustrations
of women and men wearing the new
underwear collection of Calvin Klein
was given as a gift to all couples
that bought underwear in the Valentine's
Day's month. The deck of cards came
inside of a stylized box with the client's
FUTURA STD is the institucional
typography of Calvin Klein and based
on its geometry, the FUTURA SUITS
Product: Press Kit including a Deck
of Cards & an Exclusive Metal Pack
and Cristiano Gonçalo
Film: Telcel Verano
The TNG is one of the Brazilian's
icons of urban wear style.
To promote its urban style,
the traditional pictograms
of the sign boards of shopping
malls, parking lots and other
places were replaced for
pictograms wearing the clothes
of TNG's current collection.
Client: TNG - Urban Wear
Media: Sign Boards
Many children rely
on donations to survive
To call people's attention about
the importance of donate, we have
created some posters that has
a reflective message of solidarity.
We had the support of local
government and of the owners
of some walls scattered through
the cities to show our message
without media costs.
Client: Salvation Army
Copywriter: Marcelo Saravá
Media: Street OOH (Walls, poles and etc…)