About the Perfume ck one SugarLoaf is a refreshing fragrance which has a tropical scent and wasreleased to match the Brazilian summer.
About the Design The visual identity of this perfume was based on the famous silhouette of the SugarLoaf and on tropical colors that represent the sun, the forest and the ocean.
Agency: Agência WE Project Type: Packaging Design and Print Advertising Client: Calvin Klein Product: Perfume Bottle Creative Director: Fred Sartorelo Designer: Christopher Chefel 3D illustrator: Christopher Chefel Media: Magazine & Newspaper
This project was featured on the following websites: • Packaging of the World • Abduzeedo • Designinnova • INSPIREBR
From the creation of the new brand name HUMMM… to the development of the visual identity, this rebrand had the main objective of showing how much tasty is this Homemade Jam.
Project Type: Rebrand and Packaging Design Client: HUMMM… Product: Homemade Jams Creative Direction: Fred Sartorelo and Christopher Chefel Designer: Christopher Chefel 3D illustrator: Christopher Chefel
Special thanks to my friend and designer Cristiano Gonçalo
This project was featured on the following websites: • The Dieline • Packaging of the World • Kristelvdakker • NewGrid • Designinspiration Net • JVNK
Rose and Skull
About the Brand Rose and Skull is a Rock and Roll Clothing Store located in São Paulo.
About the visual identity The symbol (R n' S) of the logo was constructed through the Dearest Typography and the written (Rose and Skull) has the Typography Chalet Comprime as a base. The typographies were modified and some glyphs were used to compose and strengthen the style Rock and Roll of the logo. A Pattern with the symbol (R n' S) was created to be used in the design of the Shopping Bags as well as in the wallpaper that decorates the store.
Project Type: Branding & Editorial Photography Client: Rose and Skull Designer: Christopher Chefel Photographer: Christopher Chefel
Cards of Love
The Idea Thinking in spice up the couples' relationship to the Valentine's Day. A deck of cards with sexy illustrations of women and men wearing the new underwear collection of Calvin Klein was given as a gift to all couples that bought underwear in the Valentine's Day's month. The deck of cards came inside of a stylized box with the client's underwear.
About the Design FUTURA STD is the institucional typography of Calvin Klein and based on its geometry, the FUTURA SUITS were developed.
Agency: Agência WE Project Type: Packaging Design Client: Calvin Klein Jeans Product: Press Kit including a Deck of Cards & an Exclusive Metal Pack Creative Director: Fred Sartorelo Designer: Christopher Chefel and Cristiano Gonçalo 2D illustrator: Danilo Beyruth 3D illustrator: Christopher Chefel
About the Brand Marcelo Beauty is a Brazilian cosmetics brand that was created in 1985 by a famous Brazilian makeup artist called Marcelo Beauty. The brand is well recognized by the Brazilian women because of the high quality of their products that are sold at low costs.
About the Design Work This work is a Rebrand of Visual Identity, with the aim to update the brand giving to it a more sophisticated appearance.
Agency: Agência WE Project Type: Rebrand Client: Marcelo Beauty Creative Director: Fred Sartorelo Designer: Christopher Chefel 3D illustrator: Christopher Chefel
About the Perfume Forum Woman is a fragrance by Forum exclusively released for the brazilian women.
About the Design The logo was designed using the typography Futura, which is the institutional typography of the brand. The rectangular shape of the bottle was chosen to be a combination with the Forum Man fragrance and softly differentiated by a thinner and taller format. Furthermore the white color was selected to contrast with the black color of the Man's Perfume version.
Agency: Agência WE Project Type: Packaging Design and Print Advertising Client: FORUM Product: Fragrance for Women Creative Director: Fred Sartorelo Head of Design: Cristiano Gonçalo Designer: Christopher Chefel 3D illustrator: Christopher Chefel Media: Magazine
About the Perfume Forum Led is a new fragrance for teen girls released in Brazil.
About the Design A marketing research shown that the packagings that most calls the attention of the teen girls are ones produced in vibrant colors. Therefore, the Name, the Design and the Print Advertising of this new fragrance got inspired by the Led Lights of the Nightclubs.
Agency: Agência WE Project Type: Packaging Design and Print Advertising Client: FORUM Product: Perfume for Teens Creative Director: Fred Sartorelo Designer: Christopher Chefel 3D illustrator: Christopher Chefel Media: Magazine
Skol Beer Professional Can
Everybody knows that when we are holding a cold beer can on hands two nasty things happen, the beer gets warm and the hands frozen.
To solve these problems, a smart handle made of plastic was developed. Thinking in the package, the handle was coupled under the can.
Concept Idea Project type: Product Design Client: Skol Beer Product: Beer Can Designer: Christopher Chefel 3D illustrator: Christopher Chefel