Agency: BBDO México
Client: Epura
Film 1: Epura BodyFriendly
Film 2: Epura Es Amor
Creation: Christopher Chefel, Luis Nuñes,
Maximiliano Preciado and Emilio Urbiola
Group Creative Director: Luis Nuñes
Creative Director: Maximiliano Preciado
Art Direction: Christopher Chefel
Copywriter: Emilio Urbiola
Agency: BBDO México
Client: Pedigree
Creation: Christopher Chefel
and Emilio Urbiola
Art Direction: Christopher Chefel
Copywriter: Emilio Urbiola
About the Perfume
ck one SugarLoaf is a refreshing
fragrance which has a tropical scent
and wasreleased to match the
Brazilian summer.
About the Design
The visual identity of this perfume
was based on the famous silhouette
of the SugarLoaf and on tropical
colors that represent the sun, the forest
and the ocean.
Agency: Agência WE
Project Type: Packaging Design
and Print Advertising
Client: Calvin Klein
Product: Perfume Bottle
Creative Director: Fred Sartorelo
Designer: Christopher Chefel
3D illustrator: Christopher Chefel
Media: Print (Magazine)
This project was featured on the
following websites:
• Packaging of the World
• Abduzeedo
• Designinnova
• INSPIREBR
Agency: Agência We
Client: Yázigi English School
Product: Intensive English Course
Creative Director: Guy Costa
Art Director: Christopher Chefel
Copywriter: Brian Fidelis
2D illustrator: Danilo Beyruth
Media: Magazine & Newspaper
Agency: BBDO México
Client: Alpura
Creation: Christopher Chefel,
Cesar Chávez and Augusto Herreros
Creative Director: Augusto Herreros
y Pablo Ferrari
Art Direction: Christopher Chefel
and Juanma Urrutia
Copywriter: Cesar Chávez
and Montserratt Cuevas
Young Lions MX 2018
Category: Media
Client: Corona
Creation: Christopher Chefel
and Majo Torres
Art Director: Christopher Chefel
Copywriter: Majo Torres
From the creation of the new brand
name HUMMM… to the development
of the visual identity, this rebrand had
the main objective of showing how much
tasty is this Homemade Jam.
Project Type: Rebrand
and Packaging Design
Client: HUMMM…
Product: Homemade Jams
Creative Direction: Fred Sartorelo
and Christopher Chefel
Designer: Christopher Chefel
3D illustrator: Christopher Chefel
Special thanks to my friend
and designer Cristiano Gonçalo
This project was featured on the
following websites:
• The Dieline
• Packaging of the World
• Kristelvdakker
• NewGrid
• Designinspiration Net
• JVNK
Agency: BBDO México
Client: Tabcin (Bayer)
Product: Flu Medicine
Group Creative Director: Luis Nuñes
Creative Director: Gumaro Dávila
Art Director: Christopher Chefel
Copywriter: Gumaro Dávila
Illustrator: Tavo Santiago
To celebrate the Valentine's Day,
the Calvin Klein of Brazil has been
stimulating new relationships
through a Facebook APP that
changes the Poke button to the
Provoke button. Allowing single
people to invite others to date
using pick-up lines that could
make it a funny or serious
date invitation.
Exemples of pick-up lines:
- I bought a bottle of wine.
Do you prefer drink it
at my house or at yours?
- What do you think about change
your Facebook status to:
In a hot relation with me?
- Can you add me to your night?
Agency: Agência We
Client: Calvin Klein Jeans
Creative Director: Guy Costa
Art Director: Christopher Chefel
and Ricardo Sarno
Copywriter: Pedro Lazera
Media: Facebook APP
Agency: BBDO México
Client: Tabcin (Bayer)
Creation: Christopher Chefel,
Emilio Urbiola and Gumaro Dávila
Creative Director: Gumaro Dávila
Art Direction: Christopher Chefel
Copywriter: Emilio Urbiola
The Idea
Thinking in spice up the couples'
relationship to the Valentine's Day.
A deck of cards with sexy illustrations
of women and men wearing the new
underwear collection of Calvin Klein
was given as a gift to all couples
that bought underwear in the Valentine's
Day's month. The deck of cards came
inside of a stylized box with the client's
underwear.
About the Design
FUTURA STD is the institucional
typography of Calvin Klein and based
on its geometry, the FUTURA SUITS
were developed.
Agency: Agência WE
Project Type: Packaging Design
Client: Calvin Klein Jeans
Product: Press Kit including a Deck
of Cards & an Exclusive Metal Pack
Creative Director: Fred Sartorelo
Designer: Christopher Chefel
and Cristiano Gonçalo
2D illustrator: Danilo Beyruth
3D illustrator: Christopher Chefel
Agency: Agência We
Client: EMS Pharma
Creative Director: Guy Costa
Art Director: Christopher Chefel
3D illustrator: Christopher Chefel
Film: Telcel Aprende
Agency: Ogilvy México
Client: Amigo Kit
Creation: Christopher Chefel
and Alejandro Cifuentes
Creative Director: Alejandro Beltran
Art Direction: Christopher Chefel
Copywriter: Alejandro Cifuentes
The TNG is one of the Brazilian's
icons of urban wear style.
To promote its urban style,
the traditional pictograms
of the sign boards of shopping
malls, parking lots and other
places were replaced for
pictograms wearing the clothes
of TNG's current collection.
CONCEPT IDEA
Agency: Agência We
Client: TNG - Urban Wear
Art Director: Christopher Chefel
Copywriter: Brian Fidelis
Media: Sign Boards
In a partnership with the
biggest retail stores of Brazil,
we included messages in the
tax receipts to encourage
the customers to sell their
old products since that they
have bought a new one.
Examples of Messages:
Have you bought new shoes?
Make money with your old one.
www.olx.com.br
Have you bought a new notebook?
Make money with your old one.
www.olx.com.br
Agency: Agência We
Client: OLX
Creative Director: Frederico Sartorelo
Art Director: Christopher Chefel
Copywriter: Brian Fidelis
Media: Tax Receipts
Many children rely
on donations to survive
To call people's attention about
the importance of donate, we have
created some posters that has
a reflective message of solidarity.
We had the support of local
government and of the owners
of some walls scattered through
the cities to show our message
without media costs.
CONCEPT IDEA
Client: Salvation Army
Art Director: Christopher Chefel
Copywriter: Marcelo Saravá
Media: Street OOH (Walls, poles and etc…)
