About the Perfume
ck one SugarLoaf is a refreshing
fragrance which has a tropical scent
and wasreleased to match the
About the Design
The visual identity of this perfume
was based on the famous silhouette
of the SugarLoaf and on tropical
colors that represent the sun, the forest
and the ocean.
Agency: Agência WE
Project Type: Packaging Design
and Print Advertising
Client: Calvin Klein
Product: Perfume Bottle
Creative Director: Fred Sartorelo
Designer: Christopher Chefel
3D illustrator: Christopher Chefel
Media: Magazine & Newspaper
This project was featured on the
• Packaging of the World
About the Brand
Rose and Skull is a Rock and Roll
Clothing Store located in São Paulo.
About the visual identity
The symbol (R n' S) of the logo was
constructed through the Dearest
Typography and the written
(Rose and Skull) has the Typography
Chalet Comprime as a base.
The typographies were modified
and some glyphs were used
to compose and strengthen the
style Rock and Roll of the logo.
A Pattern with the symbol (R n' S)
was created to be used in the
design of the Shopping Bags
as well as in the wallpaper that
decorates the store.
Project Type: Brand Design
& Editorial Photography
Client: Rose and Skull
Photographer: Christopher Chefel
Thinking in spice up the couples'
relationship to the Valentine's Day.
A deck of cards with sexy illustrations
of women and men wearing the new
underwear collection of Calvin Klein
was given as a gift to all couples
that bought underwear in the Valentine's
Day's month. The deck of cards came
inside of a stylized box with the client's
FUTURA STD is the institucional
typography of Calvin Klein and based
on its geometry, the FUTURA SUITS
Client: Calvin Klein Jeans
Product: Press Kit including a Deck
of Cards & an Exclusive Metal Pack
and Cristiano Gonçalo
2D illustrator: Danilo Beyruth
Agency: BBDO México
From the creation of the new brand
name HUMMM… to the development
of the visual identity, this rebrand had
the main objective of showing how much
tasty is this Homemade Jam.
Project Type: Rebrand
and Packaging Design
Product: Homemade Jams
Creative Direction: Fred Sartorelo
and Christopher Chefel
Special thanks to my friend
and designer Cristiano Gonçalo
• The Dieline
• Designinspiration Net
Everybody knows that when we are
holding a cold beer can on hands
two nasty things happen, the beer
gets warm and the hands frozen.
To solve these problems, a smart
handle made of plastic was developed.
Thinking in the package, the handle
was coupled under the can.
Project type: Product Design
Client: Skol Beer
Product: Beer Can
Project Type: Branding
Client: Alessandra Massoterapeuta
Marcelo Beauty is a Brazilian
cosmetics brand that was created
in 1985 by a famous Brazilian
makeup artist called Marcelo Beauty.
The brand is well recognized
by the Brazilian women because
of the high quality of their products
that are sold at low costs.
About the Design Work
This work is a Rebrand of Visual
Identity, with the aim to update
the brand giving to it a more
Client: Marcelo Beauty
Forum Woman is a fragrance
by Forum exclusively released
for the brazilian women.
The logo was designed using the
typography Futura, which is the
institutional typography of the brand.
The rectangular shape of the bottle was
chosen to be a combination with the
Forum Man fragrance and softly
differentiated by a thinner and taller
format. Furthermore the white color
was selected to contrast with the black
color of the Man's Perfume version.
Product: Fragrance for Women
Head of Design: Cristiano Gonçalo
Forum Led is a new fragrance
for teen girls released in Brazil.
A marketing research shown
that the packagings that most calls
the attention of the teen girls are
ones produced in vibrant colors.
Therefore, the Name, the Design
and the Print Advertising of this
new fragrance got inspired by the
Led Lights of the Nightclubs.
Product: Perfume for Teens